art director // creative // ad gal
Commercial-(Flux-Presentation-Edit)2.gif

Enterprise CarShare

 

ENTERPRISE CARSHARE

A fully-integrated 360 campaign that repositioned CarShare as the ideal brand for on-the-go millennial users (Life Maximizers) to get the most out of every day. Campaign elements included fully produced video content, out of home, direct mail, a social overhaul, and an original app that streamlined the booking services and incentivized users to keep crossing things off their lists. 


 
 
 
 

 
 

Insight: Millennials are always trying to do more.  

"WHETHER I'M GOING TO THE GROCERY STORE OR TAKING A SPONTANEOUS DAY TRIP TO THE APPLE ORCHARD WITH MY FRIENDS, I CAN TAKE CARE OF ALL OF THE THINGS I NEED TO DO - AND AM DYING TO DO - WITH CARSHARE. I HAVE THE ABILITY TO CHOOSE WHEN I WANT TO GO AND HOW LONG I HAVE THE CAR. IT'S ALL SO EASY AND FITS IN WITH MY ON-THE-GO LIFESTYLE." 

 - Frequent CarShare user, primary research


 
 
 
 
 

App Redesign:
We made car booking more intuitive, added built-in to-do lists, a trip rewards program and partnerships with small local businesses to support entrepreneurship.


CarShare+App+Animation+Screens2.png
 

Out Of Home: 
To promote the app, we caught users where they already are – out and about. These larger-than-life to-do lists are located near CarShare's cars to alleviate any difficulty finding them.


Escalator+Closeup+(1).jpg
 

Direct Mail: 
We also developed For-Word, a content-fueled email newsletter to promote the service and partnerships with influencers who get sh*t done. 


 
 
 
 
 

agency: mojo ad, missouri school of journalism
role: graphic designer
art director: sarah campbell
copywriter: drew grier