art director // creative // ad gal
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kcLoves

 
 

KC LOVES ACTIVATION

We wanted to get Kansas Citians excited about KCLoves, a new initiative celebrating all of the unique creativity happening in our community. So, built an interactive installation on First Fridays and asked them to join the conversation.


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Process
We designed, die cut, painted & assembled a unique and interactive photo station experience. 

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Event
Leading up to the event, we postered the town, screen-printed shirts and die cut stickers. On the day of the event, we let the people of KC tell us everything they love about our creative city.  

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Frame
In addition to the installation, we also created an analog Instagram frame to hand out at the event. We also gave them to local business in the area to encourage patrons to keep posting about their favorite KC creativity. 

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agency: barkley | 2017
role: art direction, concept, photographer
collaborators: Lily Zacharias, Haylee Hedge, Emily Gaumnitz, Caleb Bishop