WINGSTOP 4/20: HULU HIATUS
April 20th is a day known for binging. So, this year, Wingstop decided to create a 4/20 Hulu "high-atus" to remind wing lovers to take a break from holiday activities and cure the crave.
These four 15-second spots, each one trippier than the next, played back-to-back on popular binging sites like Hulu, where viewers are used seeing the same ads multiple times in a row. They also ran on channels like AdultSwim, and in movie theaters before Super Troopers 2.
"The best piece of branded content we’ve seen so far comes via Wingstop, which turned a classic drive-in theater animation into something both hypnotic and mildly unsettling."
role: art director
Courtney Hoenicke (CW),
Bryce Richardson (ACD),
Jason Hopkins (ACD),
Brandon Bennett (Sr. AD)